Author: A. Ant, CADC-II, Licensing & Accreditation Expert
Disclaimer: This content is provided for general informational purposes only and should not be construed as legal, regulatory, or licensing advice. Requirements change frequently. Consult qualified professionals for guidance specific to your situation.
Apply now: DQA Provider Portal sign-in, using a MyWisconsin ID | Questions: DHS Division of Quality Assurance, dhsdqamentalhealthandsubstanceusecertification@dhs.wisconsin.gov, 608-261-0656
Count the treatment hours on your weekly group calendar before you pick a certification in Wisconsin, because the count picks it for you. Under chapter DHS 75 of the Wisconsin Administrative Code, a program giving adults “less than 9 hours of treatment services per patient per week” is outpatient substance use treatment (DHS 75.49). At nine hours it becomes intensive outpatient, and DHS 75.51 then requires the service to run “under the oversight of a medical director.” Fifteen hours or more makes it day treatment or partial hospitalization under DHS 75.52, also with a medical director. The Department of Health Services, Division of Quality Assurance (DQA) certifies each of these as a separate service. Wisconsin calls the approval a certification rather than a license, and this guide uses the state’s word.
Outpatient Service Levels and Where the Medical Director Comes In
The hour figures in this table are quoted from the DHS 75 sections named in it.
| Service | Adult treatment hours per patient per week | Medical director oversight |
|---|---|---|
| DHS 75.49 Outpatient substance use treatment | Less than 9 | Not required by the definition |
| DHS 75.50 Outpatient integrated behavioral health treatment | Not summarized here | Not summarized here |
| DHS 75.51 Intensive outpatient | At least 9 | Required |
| DHS 75.52 Day treatment or partial hospitalization | 15 or more | Required |
The jump from eight hours to nine is the expensive one. It adds a physician role to the budget, and DHS 75.03(51) defines a medical director as “a person who is employed as the chief medical officer of a service,” which in our reading means a named person on the org chart rather than a phone number. Placement still uses ASAM. DHS 75.23 has programs “utilize ASAM placement criteria” (or other criteria the department approves), so a counselor might recommend ASAM Level 2.1 while DQA’s paperwork knows the service only as 75.51. Each level has to be on your certificate before you offer it (DHS 75.23(1)(b)), and DQA treats adding one as a “service addition” filing in its portal.
Who DHS 75 Reaches
DHS 75.02 applies the chapter to public and private substance use treatment facilities and to services that ask for certification, and it covers telehealth delivered to patients in Wisconsin no matter where the program itself is located. An out-of-state group running virtual IOP for Wisconsin residents should read that line closely. A general medical service that treats substance use “as an adjunct to general medical care” falls outside the chapter unless it meets the federal Part 2 definition of a program (75.02(3)). Wis. Stat. 51.45(8)(c) gives the rule its force, requiring approval “before treatment in any facility is rendered to patients.”
Programs treating co-occurring conditions have a second chapter to consider. DHS 35 governs outpatient mental health clinics, and DHS 35.02(2) says it does not apply to DHS 75 programs that “do not provide mental health services.” Add mental health services and, in our reading, DHS 35 may come into the picture as well. Wisconsin Mental Health Outpatient Licensing covers that chapter.
Naloxone at Every Branch, and the MOUD Referral Rule
Outpatient programs often grow by opening satellite offices, which DQA handles as “branch additions.” Each one brings a naloxone obligation with it. DHS 75.24(5)(a) reads “A service shall have Naloxone on-site at each facility and branch location,” and the supply must be unexpired and accessible. A clinic with a main office and three branches keeps four stocks current.
Wisconsin doesn’t make outpatient programs prescribe medication for opioid use disorder. A program that doesn’t offer it has three duties under DHS 75.24(9)(b). It must tell patients about “the benefits and effectiveness of medication,” have anyone not already on medication sign a written consent to treatment without it, and “provide a referral to a service that offers medication-assisted treatment.” We would name the referral partner in policy rather than describe one generically. Programs that do prescribe are freer than they used to be. DEA’s January 12, 2023 letter says a DATA-Waiver “is no longer required” for buprenorphine and that patient caps are gone, so a prescriber with a standard DEA registration can treat opioid use disorder in an office setting. Naltrexone isn’t federally controlled at all (21 CFR 1308.12). Methadone for opioid use disorder is an opioid treatment program service, certified on its own track under DHS 75.59, so an outpatient clinic partners with an OTP instead of trying to replicate it. If the clinic manages medication itself, DHS 75.24(19) makes it a prescriber-signed treatment plan goal with its own consent.
No Certificate of Need for Outpatient Programs
Chapter 150 of the Wisconsin Statutes aims its approval program at nursing homes, their large capital projects and a few related facility conversions. Nothing in it touches an outpatient SUD service, in our reading.
Opening an Outpatient Ketamine Practice in Wisconsin
Wisconsin has no statute or DQA rule written for ketamine clinics. The facility and ownership points below are our reading of the authorities cited, and a Wisconsin health care attorney should check them against your structure.
We found no facility certification that a physician practice offering ketamine for depression would need. DQA’s certification lists for substance use and mental health programs have no ketamine category, a depression practice isn’t delivering substance use treatment under DHS 75, and the DHS 124 hospital rules note that “physicians’ clinics and offices” sit outside hospital approval. What needs planning instead is the ownership structure and whose DEA registration covers the drug.
Ownership Without a Binding Corporate Practice Ban
Wisconsin is an unusual case. We found no statute, administrative rule or appellate decision that forbids a lay-owned company from employing physicians. What exists is 75 Op. Att’y Gen. 200 (1986), in which the Attorney General concluded “a business corporation may not provide medical services through employed professionals.” Attorney General opinions don’t bind courts, so the doctrine here is advisory. We still structure around it. Section 180.1903 lets licensed natural persons form a service corporation “if all have the same license, certificate, or registration or if all are health care professionals,” and we read that second clause as room for a physician and an APRN to share ownership, though you should confirm that reading with counsel. Investors then sit in a separate management services company under contract for the lease, staff, billing and marketing. We’d keep clinical protocols and the DEA registration with the service corporation and set the management fee as a flat or cost-based amount instead of a share of each session. Those two points are our recommendations, not Wisconsin law.
The APRN question changed on September 1, 2026. Under 2025 Wis. Act 17, an APRN may practice “without being supervised by or collaborating with, and independent of, a physician” once the Board of Nursing verifies the hour and time thresholds in s. 441.09(3m)(b), including 3,840 clinical hours as an APRN. The board can still limit an individual’s license, and invasive pain treatment stays collaborative. We found no ketamine-specific limit on APRN prescribing.
Registrations, the ePDMP and Spravato
Wisconsin lists ketamine in Schedule III (s. 961.18(4)(ak)) and lets federally registered practitioners dispense “to the extent authorized by their federal registration” (s. 961.32(1m)(a)), so the clinic’s DEA registration at its address is the registration to plan for. In-office doses are “administered directly to a patient” and fall outside ePDMP dispensing reports under s. 961.385. Spravato requires a REMS-certified setting and at least two hours of monitoring per dose under its FDA medication guide. Referral-payment law, and how a residential program might start a series before handing patients off, are covered under ketamine in Wisconsin Drug and Alcohol Inpatient Treatment Licensing.
Building the Outpatient Team
DHS 75.18 asks the same core of every service. A service director has to be readily available whenever the service operates, a clinical supervisor can be employed or contracted, and a substance abuse counselor must be available during clinical hours. IOP and day treatment add the medical director. CR 23-067, in effect since May 1, 2025, updated DHS 75 for advanced practice and independent social workers who treat substance use disorder as a specialty, which widens the hiring pool for a small clinic.
Wisconsin’s median wage for substance abuse, behavioral disorder, and mental health counselors is $62,220 according to BLS (OEWS, May 2025), against a national median of $59,350. The state’s 25th percentile is $52,420 and its 75th is $77,520. A starter outpatient team of three clinical salaries at the Wisconsin median, say a director who also supervises plus two counselors, costs about $186,660 a year before benefits and before any medical director time for IOP. Few clinics need to fund all three seats at full credential rates. Under the June 1, 2026 counselor rules from the Department of Safety and Professional Services (DSPS), the counselor-in-training credential calls for 100 hours of specialized education, a passing result on the required exam and a placement with a treatment agency, then works under an approved clinical supervisor with two supervision hours for every 40 worked, and builds toward the 3,000 hours the substance abuse counselor credential requires. The clinical substance abuse counselor level asks for 5,000 hours, 2,500 of them in SUD counseling. A credentialed clinical supervisor overseeing two or three counselors-in-training at trainee pay, while they log those hours, can bring clinical payroll down by roughly 40 to 60 percent against a roster made up entirely of credentialed counselors. If the clinic manages medication, one RN can oversee LPNs rather than staffing every session with an RN. Once you know whether you’re opening at 75.49 or 75.51, we can price the roster properly.
How to Submit Your Outpatient Certification Application
DQA takes DHS 75 applications only through the DHS DQA Provider Portal, and you need a MyWisconsin ID first. The application includes the service policies and procedures DHS 75 requires and the fees under ss. 51.04 and 51.45(8)(a) (DHS 75.04). DQA’s certification page links short apply videos for most outpatient levels, and the behavioral health certification staff answer at dhsdqamentalhealthandsubstanceusecertification@dhs.wisconsin.gov or 608-261-0656. Portal technical problems go through the portal’s Communication Center or DQA’s help request form.
DQA has 60 days from a complete application to approve or deny (DHS 75.05). It can deny an applicant that isn’t in substantial compliance, isn’t fit and qualified, or owes unpaid fees. The fit-and-qualified test itself is in DHS 75.30, which sits in the residential subchapter, but 75.05 applies it when DQA weighs any applicant. We could not find a published current fee amount, so confirm it with DQA. After approval, the certificate has no expiration date, and staying certified depends on the biennial report and fee described in Wisconsin License Reinstatement.
Where Outpatient Applications Get Stuck
From what we’ve seen, the most common snag is an IOP schedule that lands at eight and a half hours, which is outpatient under 75.49 no matter what the brochure says, or a nine-hour program with no medical director lined up. Branch offices opened before the branch addition is approved come next. Out-of-state telehealth groups are a growing third, often unaware that DHS 75.02 reaches them.
Frequently Asked Questions
How many hours make a Wisconsin program intensive outpatient?
At least 9 hours of treatment services per patient per week for adults, under DHS 75.51. Fewer than 9 hours is outpatient substance use treatment under DHS 75.49, and 15 or more is day treatment or partial hospitalization under DHS 75.52.
Does a Wisconsin outpatient SUD program need a medical director?
Intensive outpatient and day treatment or partial hospitalization must operate under the oversight of a medical director under DHS 75.51 and 75.52. The basic outpatient service under DHS 75.49 does not carry that requirement in its definition.
Does DHS 75 apply to telehealth programs based outside Wisconsin?
Yes. DHS 75.02 applies the chapter to telehealth services delivered to patients in Wisconsin regardless of where the program is located, so an out-of-state virtual program serving Wisconsin residents should plan on DQA certification.
Deciding between 75.49 and 75.51 for a new Wisconsin clinic? Drop us a line.
Sources
- Wisconsin DHS, DQA: Substance Use Treatment Programs: Certification (checked October 12, 2026)
- Wisconsin DHS, DQA: Substance use certification contacts (checked October 12, 2026)
- Wisconsin DHS, DQA: DQA Provider Portal (sign-in, MyWisconsin ID, help form) (checked October 12, 2026)
- Wisconsin DHS, DQA Memo 24-001: Certificates with no expiration date (PDF) (checked October 12, 2026)
- Wis. Admin. Code ch. DHS 75 (official): DHS 75.02 and 75.03, DHS 75.49 and 75.50 (checked October 12, 2026)
- Wis. Admin. Code DHS 75 via Cornell LII (verbatim mirror): 75.04, 75.05, 75.18, 75.23, 75.24, 75.30, 75.51, 75.52 (checked October 12, 2026)
- Wis. Admin. Code ch. DHS 35: Outpatient Mental Health Clinics (checked October 12, 2026)
- Wis. Admin. Code DHS 124.01: Hospitals, applicability and exemptions note (checked October 12, 2026)
- Wisconsin Legislature: CR 23-067, social workers treating SUD, effective May 1, 2025 (checked October 12, 2026)
- Wis. Stat. 51.45(8): Approval of treatment facilities (checked October 12, 2026)
- Wis. Stat. 51.04: Treatment facility certification fee (checked October 12, 2026)
- Wis. Stat. ch. 150: Health care resources, approval program (PDF) (checked October 12, 2026)
- Wisconsin DSPS: Substance Abuse Counselor-in-Training (checked October 12, 2026)
- Wisconsin DSPS: CR 25-095 adopted order, chs. SPS 160 to 168 (PDF) (checked October 12, 2026)
- Wis. Stat. 441.09: APRN licensure and independent practice (checked October 12, 2026)
- 2025 Wis. Act 17: APRN act and Wisconsin DSPS: APRN implementation FAQs (effective September 1, 2026) (checked October 12, 2026)
- Wisconsin Attorney General, 75 Op. Att’y Gen. 200 (1986): Business corporations and medical services (checked October 12, 2026)
- Wis. Stat. 180.1903 via Justia (verbatim mirror): Service corporations (checked October 12, 2026)
- Wis. Stat. 961.18 via Justia (verbatim mirror): Schedule III, ketamine (checked October 12, 2026)
- Wis. Stat. 961.32 via Justia (verbatim mirror): Persons registered under federal law (checked October 12, 2026)
- Wis. Stat. 961.385: Prescription drug monitoring program (checked October 12, 2026)
- U.S. FDA: Spravato prescribing information and Medication Guide (checked October 12, 2026)
- DEA Diversion Control Division: Dear Registrant letter, January 12, 2023 (PDF) (checked October 12, 2026)
- eCFR, 21 CFR 1308.12: Schedule II, naltrexone exclusion (checked October 12, 2026)
- BLS OEWS, May 2025, SOC 21-1018: Occupational Employment and Wage Statistics tables (checked October 12, 2026)

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